北京大学国家发展研究院市场营销学助理教授马京晶的文章“How an Epidemic Outbreak Impacts Happiness: Factors that Worsen (vs. Protect) Emotional Well-being during the Coronavirus Pandemic”被医学领域国际刊物Psychiatry Research正式发表。该文也被Johns Hopkins University，World Economic Forum，MSN, Yahoo News等多家权威机构报道。

马京晶老师于2015年在美国西北大学凯洛格商学院市场营销系获取博士学位，2015年7月加入北京大学国家发展研究院。她的主要研究领域是消费者决策与判断，消费者网上购物与眼动分析, 消费者大数据分析，捐赠行为，体验营销。

Abstract: What are the factors that worsen (vs. protect) emotional well-being during a pandemic outbreak such as COVID-19? Through two large-scale nationwide surveys (N1 = 11,131; N2 = 3,000) conducted in China immediately before versus during the coronavirus outbreak, we found that the onset of the coronavirus epidemic led to a 74% drop in overall emotional well-being. Factors associated with the likelihood of contracting the disease (e.g., residing near the epicenter), extent of potential harm (e.g., being an elderly), and relational issues (e.g., those within a marriage) exacerbated the detrimental effect of the outbreak on emotional well-being. Further, individuals’ perception of their knowledge about coronavirus infection was another factor. Regardless of the actual amount of knowledge they possessed, those perceiving themselves as more knowledgeable, were able to experience more happiness during the outbreak. Higher perceived knowledge was associated with a stronger sense of control, which mediated the differences in emotional well-being. These patterns persisted even after controlling for a host of demographic and economic variables. In conclusion, public policies and mental health interventions aimed at boosting/protecting psychological well-being during epidemics should take account of these factors.

全文下载：
https://doi.org/10.1016/j.psychres.2020.113045

马京晶老师