管理学workshop:Minority Representation in Cultural and Entertainment Products

发布日期:2023-06-02 12:00    来源:

Title: Minority Representation in Cultural and Entertainment Products

时间:2023年6月2日10:30

地点:承泽园333

Speaker: 周小宇

Abstract:

How the legalization of the equal rights penetrates civil society and changes the financial performance of minority-inclusive cultural and entertainment products? This question has aroused widespread interest in industry and academia. In this study, we capitalize on a rich movie dataset of the U.S. movie market and employ a difference-in-differences (DID) model to provide an in-depth understanding of the impact of the equal rights act on the box-office performance of minority-inclusive movies. Our DID analyses reveal that the legalization of equal rights significantly negatively affects the performance of minority-inclusive movies. Moreover, the negative effect is robust to potential differences in the evolution of box office demand in the U.S. vs. the U.K., as a triple differences (DDD) approach that compares the DID of minority-featured movies to the DID of non-minority featured movies yields quantitatively similar results. We further explore the heterogeneity of these effects across movies based on the centrality of minority characters. Our findings support the theory that the legalization of equal rights does not necessarily increase the acceptance of minority themes in the movie, but with the boundary condition that other broader themes must be equally relevant to the movie.

 

Introduction of Speaker: Xiaoyu Zhou is a tenured associate professor and principal investigator at the School of Entrepreneurship and Management, ShanghaiTech University. He earned his Ph.D. in business administration from Peking University. His research interests focus on strategic management, corporate ESG, and the impact of big-science infrastructure. His research works have been published in leading academic journals, such as Science, Academy of Management Journal, Journal of Management, Journal of Business Ethics, World Development, etc.


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