时间：2025年12月26日10：00

地址: 承泽园333教室

Speaker：靳菲

Abstract：

Many providers in the fast-growing luxury market are investing heavily in authentication procedures to create a reliable environment for luxury transactions. The flourishing development of artificial intelligence (AI) has revolutionized authentication. This research examines consumer attitudes toward AI authentication of luxury products and investigates strategies to enhance consumers’ receptivity to AI-based authentication in luxury consumption. Eight studies, along with two supplementary studies, conducted in controlled and field settings across diverse contexts, demonstrate that consumers show a preference for luxury goods authenticated by human experts over those authenticated by AI because of perceived perspective similarity. This effect is robust for both sellers and buyers. We further show that this effect is curbed when consumers buy luxury products for low (vs. high) social motives, when the product positioning is non-luxury (vs. luxury), and when the brand prominence is low (vs. high). These findings contribute to the psychology of AI in social contexts. They also offer actionable strategies to help practitioners improve consumers’ acceptance of AI when consumption involves social motives.

个人简介：

靳菲，四川大学副教授、硕士生导师，北京大学企业管理博士、INSEAD访问博士生。她的研究兴趣主要集中在消费者行为、新技术营销与亲社会行为。研究成果发表Journal of the Academy of Marketing Science, Journal of Business Research, Psychology and Marketing, 《心理学报》、《南开管理评论》等国内外期刊。主持国家自然科学基金项目2项，教育部人文社科项目1项，其他省部级项目2项，主编/副主编/参编教材3部。入选四川省学术与技术带头人后备人选，曾获北京大学优秀毕业生、JMS最佳论文奖。