The Long-Term Effects of Matching Grants on Giving and Fundraising: A Longitudinal Study of Community Foundations

时间：2023年3月10日10:30-12:00

地点：承泽园333教室

主讲人： Wang Xiaoyun

摘要：The provision levels of public goods are directly affected by charitable giving to nonprofit organizations. Nevertheless, there is a significant gap in the supply of philanthropic resources. One strategy to nudge charitable giving is matching grants. Matching grants are a funder’s conditional commitment to match the charitable contributions of others at a given rate up to a certain maximum. Most studies on the effects of matching grants on donations has applied experimental methods to examine how and to what degree these grants affect donors’ giving behaviors. Through a 20-year mixed method longitudinal study of community foundations, this study has found that matching grants not only have large and significant impacts on giving but also influence charities’ fundraising efforts. The results demonstrate that although matching grants could stimulate a temporal increase in fundraising expenses, they have a significant income effect and might discourage fundraising in the long term. Additionally, repeated provisions of matching grants induce an anticipating effect such that organizations change fundraising behaviors for a higher future return.

主讲人简介: Wang Xiaoyun is an assistant professor at the School of Public Administration and Policy, Renmin University of China. She received her Ph.D. and M.A. in philanthropic studies from Indiana University, and B.A. in political science and economics from Peking University. Her research interests are charitable giving, nonprofit management, and community philanthropy. Her research has appeared in leading nonprofit journals such as Nonprofit and Voluntary Sector Quarterly and Voluntas.