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sidenav header background[11月24日]管理学workshop
发布日期：2016-11-22 03:33 来源：北京大学国家发展研究院
《政企合谋：解开“中国之谜”的钥匙》
Speaker: 聂辉华, 中国人民大学经济学院教授、博士生导师，中国人民大学国家发展与战略研究院副院长。
Time: November 24rd (Thursday) 12:30pm-14:00pm
Location: Wanzhong Building（万众小教室）National School of Development, Peking U.
BIO
聂辉华，江西省崇仁县人氏，中国人民大学经济学博士，美国哈佛大学经济学系博士后（师从2016年诺贝尔经济学奖得主Oliver Hart教授）。现为中国人民大学经济学院教授、博士生导师，中国人民大学国家发展与战略研究院副院长。他主要研究组织经济学，在Review of Economics & Statistics、Journal of Comparative Economics、《中国社会科学》、《经济研究》、《经济学》（季刊）、《管理世界》和《世界经济》等国内外一流学术刊物上发表了几十篇论文。他于2008年获得“全国百篇优秀博士学位论文”奖（理论经济学类唯一），2011年入选教育部“新世纪优秀人才支持计划”，2013年入选中组部首批“青年拔尖人才计划”（国家“万人计划”），同年获得吴玉章人文社会科学青年奖，2014年入选第七批“北京市优秀青年人才”（全校唯一）。他撰写的内参多次获得党和国家领导人的批示。他多次接受中央电视台、人民日报、新华社、凤凰卫视、美国全国公共广播电台（NPR）、纽约时报等中外重要媒体采访。他还出版了一本财经畅销书《跟<西游记>学创业——一本人人都要读的管理秘籍》。聂辉华的个人网站是“白鲨在线”（http://www.niehuihua.com(http://www.niehuihua.com/)），他的微信公众号是“聂氏政经评论”（ruc_nie）。
Your participation is warmly welcomed!
预告：12月1日
When Having a Trick Up Your Sleeve Is a Bad Thing: Highly Effective Self-Control Strategies Can Be Demotivating
Speaker: Ding (Allen) Tian, Assistant Professor of Marketing at the Economics and Management School, Wuhan University
Time: December 1st (Thursday) 12:30pm-14:00pm
Location: Wanzhong Building（万众小教室）National School of Development, Peking U.
Abstract
Companies often seek to convince consumers of the effectiveness of products that serve as strategies to facilitate self-control, ranging from debt consolidation programs to smartphone applications like MyFitnessPal. Although perceived strategy effectiveness can stimulate purchases, it remains less clear how perceived strategy effectiveness might affect consumer self-control. Contrary to the intuition that a more effective self-control strategy should be more motivating, we propose that greater perceived strategy effectiveness can backfire and undermine self-control, particularly for individuals low in trait self-control who are, ironically, most in need of help. Evidence from four studies reveals that although greater perceived strategy effectiveness appears to enhance self-control among individuals high in trait self-control, it actually jeopardizes self-control in those low in trait self-control by reducing anticipated guilt associated with indulgence. These findings question the belief that having a highly effective self-control strategy at one’s disposal will lead to greater self-control, and suggest that the presence of a highly effective strategy may be construed as a license to indulge. The theoretical and practical implications of these findings are discussed.
Bio:
Ding (Allen) Tian is an Assistant Professor of Marketing at the Economics and Management School, Wuhan University. He received his Ph.D. in marketing from the Alberta School of Business, University of Alberta. His research interests include consumer self-control, creativity, ritual, and psychological and behavioral consequences of consumption.
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首页
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教学项目展开 / 收起
sidenav background教学项目
sidenav header background[11月24日]管理学workshop
发布日期：2016-11-22 03:33 来源：北京大学国家发展研究院
《政企合谋：解开“中国之谜”的钥匙》
Speaker: 聂辉华, 中国人民大学经济学院教授、博士生导师，中国人民大学国家发展与战略研究院副院长。
Time: November 24rd (Thursday) 12:30pm-14:00pm
Location: Wanzhong Building（万众小教室）National School of Development, Peking U.
BIO
聂辉华，江西省崇仁县人氏，中国人民大学经济学博士，美国哈佛大学经济学系博士后（师从2016年诺贝尔经济学奖得主Oliver Hart教授）。现为中国人民大学经济学院教授、博士生导师，中国人民大学国家发展与战略研究院副院长。他主要研究组织经济学，在Review of Economics & Statistics、Journal of Comparative Economics、《中国社会科学》、《经济研究》、《经济学》（季刊）、《管理世界》和《世界经济》等国内外一流学术刊物上发表了几十篇论文。他于2008年获得“全国百篇优秀博士学位论文”奖（理论经济学类唯一），2011年入选教育部“新世纪优秀人才支持计划”，2013年入选中组部首批“青年拔尖人才计划”（国家“万人计划”），同年获得吴玉章人文社会科学青年奖，2014年入选第七批“北京市优秀青年人才”（全校唯一）。他撰写的内参多次获得党和国家领导人的批示。他多次接受中央电视台、人民日报、新华社、凤凰卫视、美国全国公共广播电台（NPR）、纽约时报等中外重要媒体采访。他还出版了一本财经畅销书《跟<西游记>学创业——一本人人都要读的管理秘籍》。聂辉华的个人网站是“白鲨在线”（http://www.niehuihua.com(http://www.niehuihua.com/)），他的微信公众号是“聂氏政经评论”（ruc_nie）。
Your participation is warmly welcomed!
预告：12月1日
When Having a Trick Up Your Sleeve Is a Bad Thing: Highly Effective Self-Control Strategies Can Be Demotivating
Speaker: Ding (Allen) Tian, Assistant Professor of Marketing at the Economics and Management School, Wuhan University
Time: December 1st (Thursday) 12:30pm-14:00pm
Location: Wanzhong Building（万众小教室）National School of Development, Peking U.
Abstract
Companies often seek to convince consumers of the effectiveness of products that serve as strategies to facilitate self-control, ranging from debt consolidation programs to smartphone applications like MyFitnessPal. Although perceived strategy effectiveness can stimulate purchases, it remains less clear how perceived strategy effectiveness might affect consumer self-control. Contrary to the intuition that a more effective self-control strategy should be more motivating, we propose that greater perceived strategy effectiveness can backfire and undermine self-control, particularly for individuals low in trait self-control who are, ironically, most in need of help. Evidence from four studies reveals that although greater perceived strategy effectiveness appears to enhance self-control among individuals high in trait self-control, it actually jeopardizes self-control in those low in trait self-control by reducing anticipated guilt associated with indulgence. These findings question the belief that having a highly effective self-control strategy at one’s disposal will lead to greater self-control, and suggest that the presence of a highly effective strategy may be construed as a license to indulge. The theoretical and practical implications of these findings are discussed.
Bio:
Ding (Allen) Tian is an Assistant Professor of Marketing at the Economics and Management School, Wuhan University. He received his Ph.D. in marketing from the Alberta School of Business, University of Alberta. His research interests include consumer self-control, creativity, ritual, and psychological and behavioral consequences of consumption.
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