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sidenav header background[11月17日]管理学workshop
发布日期：2016-11-14 09:45 来源：北京大学国家发展研究院
A Circumplex Model of Compensatory Consumption
Speaker: Jung Kyun KIM, assistant professor of Marketing at Lee Kong Chian School of Business, Singapore Management University
Time: November 17rd (Thursday) 12:30pm-14:00pm
Location: Wanzhong Building（万众小教室）National School of Development, Peking U.
Abstract
People often respond to self-threats by seeking out objects that symbolically compensate for them – a phenomenon known as compensatory consumption. Research has shown that people seek compensation either within the same or in a seemingly different domain as the threat (“within-” vs. “across-domain compensation”; Lisjak et al. 2015). However, the question of when people engage in one over the other type remains unclear. Extending Schwartz’s (1992) circumplex model of values, we propose refined definitions of within- and across-domain compensation and posit that the relative importance people place on the threatened vs. threat-opposing domain (as specified by Schwartz’s model) determines which type of compensation is more likely. Specifically, people who prioritize the threatened over the opposing domain engage in within-domain compensation, while those who prioritize the opposing over the threatened domain engage in across-domain compensation. Moreover, unlike prior models of compensatory consumption, we show that there are domains in which compensation is unlikely to occur because they are motivationally orthogonal to the threat and thus are expected to be ineffective in offsetting the effects of threat.
BIO
Jung K. Kim is an assistant professor of Marketing at Lee Kong Chian School of Business, Singapore Management University. He received his Ph.D. in Marketing from Kellogg School of Management, Northwestern University and holds a B.S. in Marketing (summa cum laude) from the University of Arizona and a M.S. in Marketing from Northwestern. His research interests focus on (a) how consumers use products and brands to reflect important aspects of the self and (b) how upholding certain personal values influence consumer behavior. Jung’s work has been published in the Psychological Science and has been featured in several media outlets such as the TIME magazine (online), the Guardian, and Huffingtonpost.
Your participation is warmly welcomed!
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首页
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教学项目展开 / 收起
sidenav background教学项目
sidenav header background[11月17日]管理学workshop
发布日期：2016-11-14 09:45 来源：北京大学国家发展研究院
A Circumplex Model of Compensatory Consumption
Speaker: Jung Kyun KIM, assistant professor of Marketing at Lee Kong Chian School of Business, Singapore Management University
Time: November 17rd (Thursday) 12:30pm-14:00pm
Location: Wanzhong Building（万众小教室）National School of Development, Peking U.
Abstract
People often respond to self-threats by seeking out objects that symbolically compensate for them – a phenomenon known as compensatory consumption. Research has shown that people seek compensation either within the same or in a seemingly different domain as the threat (“within-” vs. “across-domain compensation”; Lisjak et al. 2015). However, the question of when people engage in one over the other type remains unclear. Extending Schwartz’s (1992) circumplex model of values, we propose refined definitions of within- and across-domain compensation and posit that the relative importance people place on the threatened vs. threat-opposing domain (as specified by Schwartz’s model) determines which type of compensation is more likely. Specifically, people who prioritize the threatened over the opposing domain engage in within-domain compensation, while those who prioritize the opposing over the threatened domain engage in across-domain compensation. Moreover, unlike prior models of compensatory consumption, we show that there are domains in which compensation is unlikely to occur because they are motivationally orthogonal to the threat and thus are expected to be ineffective in offsetting the effects of threat.
BIO
Jung K. Kim is an assistant professor of Marketing at Lee Kong Chian School of Business, Singapore Management University. He received his Ph.D. in Marketing from Kellogg School of Management, Northwestern University and holds a B.S. in Marketing (summa cum laude) from the University of Arizona and a M.S. in Marketing from Northwestern. His research interests focus on (a) how consumers use products and brands to reflect important aspects of the self and (b) how upholding certain personal values influence consumer behavior. Jung’s work has been published in the Psychological Science and has been featured in several media outlets such as the TIME magazine (online), the Guardian, and Huffingtonpost.
Your participation is warmly welcomed!
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