X. Du, M. Su, X. Zhang, and X. Zheng. 2017.“Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types,” Information System Research, forthcoming.
L.Sun, X. Zheng, M. Su. ,and L.R. Keller. 2017.“Intention-Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge”，Journal of Interactive Marketing, Vol. 25, No. 1, 99-109.
Su, M., X. Zheng, and L. Sun. 2014. “Coupon Trading and Its Impacts on Consumer Purchase and Firm Profits”, Journal of Retailing, Vol. 90, No. 1, 40-61.
Manceau, D., J. Eliashberg, V.R. Rao, and M. Su. 2014. “A Diffusion Model for Preannounced Products”, Customer Needs and Solutions, Vol. 1, No. 1, 77-89.
Du, X.M., and M. Su. 2013. “Incorporating Consumer Browse Data: Extended Item-based Top-K Recommendation Algorithms”, In proceedings of 2013 International Conference on Information Technology and Applications, 248-253.
Zhao, Z, L. Sun, and M. Su. 2012. “How to Increase Online Visits and Sales? An Empirical Study on the Consumer-to-Consumer Online Stores,” In proceedings of 2012 International Joint Conference on Service Sciences, 130-133.
Su, M., and V. R. Rao. 2011.“Timing decisions of new product preannouncement and launch with competition”, International Journal of Production Economics, Vol. 129, No. 1, 51-64.  
Su, M., and V. R. Rao. 2010.“New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis”, Journal of Product Innovation Management, Vol. 27, No. 5, 658-672.  
Jin, Y., and M. Su. 2009.“Recommendation and Repurchase Intention Thresholds: A Joint Heterogeneity Response Estimation”, International Journal of Research in Marketing, Vol. 26, No. 3, 245-255.
Rao, V. R., B. Kartono, and M. Su. 2008.“Methods for Handling Massive Number of Attributes in Conjoint Analysis”, Review of Marketing Research, Vol. 5, 104-129.
Arora, N., X. Dreze, A. Ghose, J. D. Hess, R. Iyengar, B. Jing, Y. Joshi, V. Kumar, N. Lurie, S. Neslin, S. Sajeesh, M. Su, N. Syam, J. Thomas, and Z. J. Zhang. 2008. “Putting One-to-One Marketing to Work: Personalization, Customization and Choice”, Marketing Letters, Vol. 19, No. 3, 305-321.

著作
苏萌、柏林森、周涛， 2012， 《个性化：商业的未来》，机械工业出版社，ISBN：9787111369585

专利
一种基于数据平台的数据控制方法（专利号：2013100375417），2013.
一种基于多个数据交互中心的数据进行信息推送的方法（专利号：2013100397416），2013
跨数据源的营销人群在市场营销中应用的方法及装置（专利号：2016100526891），2016
一种用户特征数据的处理方法及装置（专利号：2016103236180），2016
一种商品评论数据的口碑分析方法及装置（专利号：2016103216882），2016