时间：1月3日（周五）上午10:00     地点：承泽园329

讲座题目：Agile partnership for innovation in the computer game industry                             

讲座内容：This research focuses on how agility manifests in the collaborative digital product innovation process in Swedish video gaming industry. It aims to shed light on an agile digital product innovation process to examine how different agile activities influence innovation commercialization success. While the concept of agility in innovation management has received increasing attention, the theorization of how it is implemented in a collaborative innovation process remains relatively unexplored. The research aims to achieve theory elaboration by probing the conceptual framework derived from the literature and exploring the causality using both structural equation modeling (SEM) and qualitative comparative analysis (QCA) to probe the survey data collected from 138 collaborating innovation processes in the Swedish video gaming industry. Overall, the empirical evidence points to the importance of embracing the unexpected in the digital product innovation process and that problem solving and improvisation with a key collaborative partner are important for the successful commercialization of an innovation.

主讲人简介：

Martin Johanson教授现为斯德哥尔摩大学商学院市场学讲席教授。毕业于瑞典乌普萨拉大学，获工商管理博士学位。研究主要关注全球化与新兴市场、企业全球化进程、瑞典游戏产业全球化等。多篇研究成果发表于管理学国际商务顶级期刊Journal of International Business Studies, Journal of World Business, International Business Review等。