时间：2024年12月20日，上午10点，

地点：承泽园329教室

讲座题目：Politicized CSR Discourse as a Nonmarket Strategy

讲座内容：Extant research suggests that corporate social responsibility (CSR) can be politicized by both stakeholder groups and focal firms. Drawing upon nonmarket strategy literature and the constructionist approach to CSR discourse, we conceptualise the politicization of CSR discourse as a nonmarket strategy used by a firm to integrate the interests and ideas of political stakeholders/actors in its CSR reporting. Using a large sample of annual CSR reports issued by Chinese publicly listed companies between 2013 and 2022, we examine if and to what extent this discourse strategy pays off at the company and executive levels in terms of securing resource inflows from the government and obtaining private political benefits in the political system. The research findings highlight the role of corporate discourse in the political marketplace and bear rich implications for nonmarket strategy and CSR research.

演讲者：Pei Sun (University of Manchester)

Pei Sun is Professor and Chair of International Business at Alliance Manchester Business School, University of Manchester, U.K. His research interests include corporate governance and nonmarket strategy, with a particular focus on how foreign and domestic firms manage and exploit institutional complexity and changes in emerging economies. He has published papers in renowned academic journals such as Academy of Management Journal, Journal of Business Ethics, Journal of International Business Studies, Journal of Management, and Journal of Management Studies. He is currently an associate editor of British Journal Management and a senior editor of Management and Organization Review. He served as a senior editor of Asia Pacific Journal of Management (2019-2021) and a guest editor of Journal of Management Studies (2021-2023).

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