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管理学workshop: Retail Shopping at Airports: Making Travelers Buy Again
发布日期：2024-05-31 12:00 来源：
报告题目：Retail Shopping at Airports: Making Travelers Buy Again
时间: 5月31日，上午10点
地点：承泽园344教室
报告人: Dr. Kathy Ning Shen
报告摘要：
Airport retail has undergone significant change in the last decade with many airports providing an increasing number of product varieties and an augmented shopping experience. In this study we focus on sequential purchasing which remains an unexplored topic in airport retail. Grounded in shopping momentum, we use real-world purchase data from 279,000 passenger boarding cards to test a conceptual model that examines relationships between first purchase expenditure, walking distances, time available for sequential shopping, crowding, payment type, product involvement, promotions and product type on sequential purchasing in three terminals at Dubai International Airport. Findings offer a significant theoretical contribution to the travel retail and sequential purchasing literature and have important practical implications for airport retail practitioners.
报告人简介：
Dr. Kathy Ning Shen is the Associate Professor at the College of Business and Economics, UAE University. She got the PhD in Information Systems at City University of Hong Kong; and Bachelor and Master Degrees in Information Management at Peking University.
Her main research areas include human-computer interaction and user experience, digital transformation, digital marketing, big data applications and business analytics, and internationalization. She has published more than 100 refereed journal and conference articles and received 16 research grants. Her work has appeared in top refereed journals such as Information & Management, Journal of Business Research, and top conferences in the field, e.g., ICIS, PACIS, ECIS and AMCIS. She has been engaging in indigenous research and her research has been funded by Emirates Foundation, National Research Foundation and rewarded as “Top 10 Paper” in international business by World Economy. Since 2008, she has served as Associate Editor of the Information Systems Journal and was promoted to Senior Editor (2015-2020).
She has intensive industrial experience in entrepreneurship, digital transformation, and big data applications; and provided strategic consultancy for big organizations and government agencies. She has been actively promoting the knowledge exchange between the MENA and the international academic communities. In 2016, she was the founding Vice President – Academia for the MENA chapter of the Association for Information Systems. Her leadership in bidding for several international conferences in Dubai (ICIS, PACIS and ICEB, IEEE affiliated conferences) made her “Dubai Conference Ambassador” awarded by Dubai Tourism. She has served the Conference Chairs for IEEE affiliated conferences, PACIS (2020 & 2021 in Dubai) and ICEB 2017.
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管理学workshop: Retail Shopping at Airports: Making Travelers Buy Again
发布日期：2024-05-31 12:00 来源：
报告题目：Retail Shopping at Airports: Making Travelers Buy Again
时间: 5月31日，上午10点
地点：承泽园344教室
报告人: Dr. Kathy Ning Shen
报告摘要：
Airport retail has undergone significant change in the last decade with many airports providing an increasing number of product varieties and an augmented shopping experience. In this study we focus on sequential purchasing which remains an unexplored topic in airport retail. Grounded in shopping momentum, we use real-world purchase data from 279,000 passenger boarding cards to test a conceptual model that examines relationships between first purchase expenditure, walking distances, time available for sequential shopping, crowding, payment type, product involvement, promotions and product type on sequential purchasing in three terminals at Dubai International Airport. Findings offer a significant theoretical contribution to the travel retail and sequential purchasing literature and have important practical implications for airport retail practitioners.
报告人简介：
Dr. Kathy Ning Shen is the Associate Professor at the College of Business and Economics, UAE University. She got the PhD in Information Systems at City University of Hong Kong; and Bachelor and Master Degrees in Information Management at Peking University.
Her main research areas include human-computer interaction and user experience, digital transformation, digital marketing, big data applications and business analytics, and internationalization. She has published more than 100 refereed journal and conference articles and received 16 research grants. Her work has appeared in top refereed journals such as Information & Management, Journal of Business Research, and top conferences in the field, e.g., ICIS, PACIS, ECIS and AMCIS. She has been engaging in indigenous research and her research has been funded by Emirates Foundation, National Research Foundation and rewarded as “Top 10 Paper” in international business by World Economy. Since 2008, she has served as Associate Editor of the Information Systems Journal and was promoted to Senior Editor (2015-2020).
She has intensive industrial experience in entrepreneurship, digital transformation, and big data applications; and provided strategic consultancy for big organizations and government agencies. She has been actively promoting the knowledge exchange between the MENA and the international academic communities. In 2016, she was the founding Vice President – Academia for the MENA chapter of the Association for Information Systems. Her leadership in bidding for several international conferences in Dubai (ICIS, PACIS and ICEB, IEEE affiliated conferences) made her “Dubai Conference Ambassador” awarded by Dubai Tourism. She has served the Conference Chairs for IEEE affiliated conferences, PACIS (2020 & 2021 in Dubai) and ICEB 2017.
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