Farsighted Preference, Intention-Behavior Gap and Self-regulation

主讲人: 申萌（首都经济贸易大学经济学院副教授）

主持老师: （经院）吴泽南、石凡奇；（国发院）胡岠

参与老师: （经院）胡涛、吴泽南、石凡奇；（国发院）汪浩、胡岠

题目: Farsighted Preference, Intention-Behavior Gap and Self-regulation

时间：2021年10月13日（周三）10:30-12:00

地点：北京大学经济学院305教室

报告摘要：

Departure from the conventional wisdom, this paper shows that people treat sustainability as priority may not lead to sustainable behavior but intention-behavior gap. Axiomatic characterizations are proposed for a far-sighted preference, in which the agent does not discount distant future reward from sustainability but discount future consumption as usual. A far-sighted agent intends to let the future-selves take more responsibilities because their consumption cost is less important due to discounting. However, their behavior is automatically triggered by situational cues and thus highly routinized. Self-regulation is like an uphill road and become a Sisyphean task if the road is too long. Furthermore, the existence and disappearance of greenium is discussed as an example.

主讲人简介：

申萌博士，毕业于北京师范大学经济与工商管理学院，美国哥伦比亚大学经济学院联合培养博士。目前为首都经济贸易大学经济学院副教授，博士生导师。研究兴趣主要集中在居民绿色行为和政府环境政策。