[4月16日] 管理学Workshop - 北京大学国家发展研究院

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[4月16日] 管理学Workshop

发布日期：2021-04-12 09:16 来源：

时间：2021年4月16日（周五）上午 10：30-12：00

地点：zoom线上平台（若有意参会，请将参会请求通过电子邮件发送至: shyang2018@nsd.pku.edu.cn以获取会议链接）

主讲人Christopher K. Hsee, University of Chicago Booth School of Business

题目：Free-riding and cost-bearing

摘要：

We study how the temporal positions in which a disadvantaged person (e.g., an unattractive-looking customer) and an advantaged person (e.g., an attractive-looking customer) encounter an actor (e.g., a vendor) influence the treatment they get from the actor (e.g., the prices the vendor offers). Three experiments, including a field experiment and a pre-registered experiment, incorporate three types of personal attributes (physical appearance, nationality, and gender) and find both a free-riding effect for the disadvantaged person and a cost-bearing effect for the advantaged person. Specifically, the disadvantaged person receives better treatment by following the advantaged person, and the advantaged person receives worse treatment by following the disadvantaged person. These effects occur only if the attribute that differentiates the disadvantaged and advantaged persons is perceived as unjustifiable, and they disappear if the attribute is perceived as justifiable, suggesting that these effects are due not to anchoring, but to the actor’s need for justifiability. This research highlights the importance of choice architecture in discrimination and its prevention.

主讲人简介：

Christopher K. Hsee received his PhD in social psychology from Yale University and is the Theodore O. Yntema Professor of Behavioral Science and Marketing at Chicago Booth. A leading behavioral scientist, Hsee studies topics ranging from theoretical issues in social psychology, decision-making, emotion and happiness, to more applied issues in consumer psychology, marketing, management and cross-cultural comparisons. Hsee has published in many top academic journals, including Psychological Science, Psychological Bulletin, Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, Management Science, Marketing Science, Organizational Behavior and Human Decision Processes, Trends in Cognitive Science, and more. Hsee is a Fellow of APS (Association for Psychological Science), a recipient of the Distinguished Scientist Award from SCP (the Society for Consumer Psychology), and a recipient of the Phoenix Award and the McKenzie Excellence in Teaching Award from Chicago Booth. Hsee has also served as the President of the Society for Judgment and Decision-Making.