时间：2019年10月18日（周五）12:00-14:00

　　地点：艺园会议室

　　主讲人：Vic Adamowicz（University of Alberta）

　　主持人：徐晋涛、王敏、黄卓、邢剑炜

      题目：Risk Perception, Learning and Parents’ Willingness to Pay to Reduce Heart Disease Risks

　  摘要：Understanding how individuals perceive health risk, respond to risk information, and value reductions in risk is critical to evaluating policies meant to mitigate health risk. Such information is essential for evaluation of information campaigns, understanding choice behavior and measuring values of risk reductions for use in benefit cost or regulatory impact analysis. This paper implements a consistent theoretical and empirical framework to examine subjective perceptions of health risk, the response of risk perceptions to information, and the value of health risk reductions. Three main questions are addressed: (1) How do subjective perceptions of health risk held before receipt of new risk information compare to objective risk estimates? (2) How do risk perceptions respond to new risk information? (3) How does risk information and perceived risk affect the value of risk reductions? We find that: on average, risk perceptions are similar to objective information, but that there is considerable heterogeneity in perceptions; individuals process information in a fashion that is largely consistent with Bayesian updating; there are substantial differences when perceptions are used for measuring the value of risk reductions, relative to objective measures. 

    主讲人简介：Dr. Adamowicz is the Vice Dean in the Faculty of Agricultural, Life and Environmental Sciences, and a Distinguished University Professor in the Department of Resource Economics and Environmental Sociology, Faculty of Agricultural, Life & Environmental Sciences, University of Alberta. He obtained his BSc and MSc from the University of Alberta and his PhD from the University of Minnesota. His research has focused on the economic valuation of environmental amenities and ecosystem services and the incorporation of environmental values into economic analysis, with applications to forestry, water quality, air quality, endangered species and agriculture. His research involves the analysis of choice behavior with applications to food demand, recreation and environmental quality. Dr. Adamowicz is the research director of the Alberta Land Institute. He was the Scientific Director of the Sustainable Forest Management Network of Centres of Excellence, from 1998 to 2004. He was a Canada Research Chair (Tier I) from 2001 to 2008 and was an Associate Dean (Research) from 2007 to 2009. He is a Fellow of the Royal Society of Canada, Academy II – Social Sciences (awarded in 2007). He became a Fellow of the Canadian Agricultural Economics Society in 2011. He was awarded the Canadian Institute of Forestry’s Canadian Forestry Scientific Achievement Award in October, 2004. In 2001-2002 Adamowicz was a Gilbert White Visiting Fellow at Resources for the Future in Washington DC, and in 2011 he was an Erik Malmstem Visiting Professor at the University of Gothenburg.